1.
Pollyanna Obi, Kingsley Eze, Raphael Balogun. Competition in Marketing: A Deep Dive into Advertising Rivalries. fmr [Internet]. 2023 Jul. 12 [cited 2026 Oct. 17];4(2):471-82. Available from: https://fusionproceedings.org/fmr/1/article/view/55